Case study
PC Macgicians
Computer repair and IT support across South West London. A rebuilt website plus sustained local SEO work — measured, not asserted.
What you can expect
Website rebuild and local SEO in one engagement
Result measured in Google Search Console
Client site live and linked
Overview
The brief
PC Macgicians repairs computers and supports small businesses across South West London. The work is local and time-critical — when a laptop dies, the customer searches, compares and calls the same day. The site had to win that search and make booking the obvious next step.
What we did
- Rebuilt the website with a fast, modern presentation and clear service routes, so a visitor lands on the exact repair or support page they searched for.
- Rewrote the service pages around what customers actually type and ask, rather than around internal service names.
- Made same-day booking the primary action across the site, with clear trust signals beside every route to contact.
- Removed the technical SEO blockers and aligned the local search signals, so the pages could compete for SW London repair and support searches.
Outcome
+113%
organic clicks, quarter on quarter
Google Search Console · 90 days
Ninety days in, organic clicks were up 113% on the same quarter-length period before — measured in the client’s own Google Search Console account. SEO compounds rather than spikes, so we report trajectories, not one-month ‘wins’.
About this evidence
Source: the client's Google Search Console account. Period: 90 days, quarter on quarter. We publish figures only where the client can see the same dashboard we can.
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