Pay-Per-Click Advertising

Google Ads Management

Create search campaigns that are easier to measure, easier to refine, and better aligned with the leads your business actually wants.

£150 per month + VAT

What you can expect

  • Campaign structure and keyword planning

  • Conversion tracking and landing page alignment

  • Clear reporting on spend, leads, and actions

Service focus

Paid search with cleaner intent

Google Ads can bring immediate visibility, but wasted spend builds quickly when campaigns are broad, tracking is unclear, or landing pages do not match the search.

360DigitalPromotions builds and refines campaigns around the services, locations, and customer actions that matter most to your business.

Google Ads at 360DigitalPromotions

Common challenges

Paid search problems we fix

01

Wasted clicks

Broad keywords and weak negatives can spend budget on searches that are not commercially useful.

02

Poor conversion tracking

Without reliable tracking, it is hard to know which campaigns generate calls, forms, or qualified leads.

03

Weak landing page match

Ads perform better when the page continues the same promise and makes the next step obvious.

Service breakdown

What our Google Ads service includes

Account review

Campaign structure, search terms, conversion actions, budget use, and performance trends.

Keyword strategy

Intent-led keyword grouping, match type planning, and negative keyword cleanup.

Ad copy

Search ads written around service value, location relevance, and clear calls to action.

Landing page recommendations

Page messaging, form visibility, phone CTAs, and trust signals that support conversion.

Conversion tracking

Tracking checks for forms, calls, and meaningful website actions.

Reporting

Spend, enquiries, cost per lead, and next-step recommendations.

Want to know where your visibility stands today?

We will review your site, your search visibility and your competitors, then send back the specific fixes worth doing first.

Example outcome

Anonymised lead generation campaign

A service business reduced irrelevant search spend after restructuring keywords, adding negatives, and improving landing page CTAs. Performance varies by market, budget, and offer quality.

Irrelevant search spend

Lower

Lead tracking clarity

Better

Campaign structure

Sharper

Why us

Why choose 360DigitalPromotions for Google Ads

Lead quality first

We look beyond clicks and optimise for enquiries that match your real services.

SEO-aware PPC

Paid search and organic pages can work together when campaigns and landing pages are aligned.

No guesswork reporting

You get plain-language reporting on budget, performance, and the next tests.

FAQ

Frequently asked questions

How much does Google Ads management cost?

Management starts at £150 per month + VAT as a flat fee, separate from what you spend with Google. A flat fee rather than a percentage of spend means our incentive is not tied to you spending more.

How much should I spend on Google Ads?

Your ad budget is separate from the management fee and depends on your market, click costs, sale value, and lead target. We review your goals before recommending a practical starting budget.

Can you improve existing Google Ads campaigns?

Yes. We can audit existing campaigns, fix tracking gaps, refine keywords, improve ad copy, and recommend landing page changes.

Do Google Ads help while SEO is growing?

Yes. Paid search can support immediate visibility while SEO builds longer-term organic traffic.

Free consultation

Let's build something that ranks

Tell us what you want to grow and we will review the best next steps for your website, search visibility, and enquiries.

We reply within one working day.

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