01
Wasted clicks
Broad keywords and weak negatives can spend budget on searches that are not commercially useful.
AI-integrated web design & SEO
Pay-Per-Click Advertising
Create search campaigns that are easier to measure, easier to refine, and better aligned with the leads your business actually wants.
£150 per month + VAT
What you can expect
Campaign structure and keyword planning
Conversion tracking and landing page alignment
Clear reporting on spend, leads, and actions
Service focus
Google Ads can bring immediate visibility, but wasted spend builds quickly when campaigns are broad, tracking is unclear, or landing pages do not match the search.
360DigitalPromotions builds and refines campaigns around the services, locations, and customer actions that matter most to your business.

Common challenges
01
Broad keywords and weak negatives can spend budget on searches that are not commercially useful.
02
Without reliable tracking, it is hard to know which campaigns generate calls, forms, or qualified leads.
03
Ads perform better when the page continues the same promise and makes the next step obvious.
Service breakdown
Campaign structure, search terms, conversion actions, budget use, and performance trends.
Intent-led keyword grouping, match type planning, and negative keyword cleanup.
Search ads written around service value, location relevance, and clear calls to action.
Page messaging, form visibility, phone CTAs, and trust signals that support conversion.
Tracking checks for forms, calls, and meaningful website actions.
Spend, enquiries, cost per lead, and next-step recommendations.
We will review your site, your search visibility and your competitors, then send back the specific fixes worth doing first.
Example outcome
A service business reduced irrelevant search spend after restructuring keywords, adding negatives, and improving landing page CTAs. Performance varies by market, budget, and offer quality.
Irrelevant search spend
Lower
Lead tracking clarity
Better
Campaign structure
Sharper
Why us
We look beyond clicks and optimise for enquiries that match your real services.
Paid search and organic pages can work together when campaigns and landing pages are aligned.
You get plain-language reporting on budget, performance, and the next tests.
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FAQ
Management starts at £150 per month + VAT as a flat fee, separate from what you spend with Google. A flat fee rather than a percentage of spend means our incentive is not tied to you spending more.
Your ad budget is separate from the management fee and depends on your market, click costs, sale value, and lead target. We review your goals before recommending a practical starting budget.
Yes. We can audit existing campaigns, fix tracking gaps, refine keywords, improve ad copy, and recommend landing page changes.
Yes. Paid search can support immediate visibility while SEO builds longer-term organic traffic.
Free consultation
Tell us what you want to grow and we will review the best next steps for your website, search visibility, and enquiries.